By: Joseph Martinez

Originally Posted: 1/10/2014

Last night was a tough one for a new father. I couldn’t tell if my six-month old daughter was getting sick or was in the early stages of teething. So what do many new dads like me do? Go to Dr. Internet!

My work computer was still in my bag so the easiest reach was my iPhone. I pulled up Google Chrome and did a simple query search for “teething symptoms.” The results were new to me. I am very familiar with the Knowledge Graph. I see it on the desktop platform all of the time. I’ve also seen it on mobile devices before, but not to this extent. Take a look at what I saw below. I purposely stacked the photos to give you a more realistic look at how I had to scroll down to see initial search results.

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The first printscreen from my iPhone showing the Knowledge Graph results.

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The second printscreen from my iPhone (with some overlap) showing the search results after Knowledge Graph is complete.

The basic search results didn’t show up until the top of the second “scroll page.” I have never seen this before. The only reason I scrolled that far down was because I work in this industry and wanted to see how long it lasted. The truth is I clicked on the first two links in the Knowledge results and found what I was looking for. No need for search results this time.

As mobile continues to grow to eventually dominate the device world, marketers will need to heavily boost their content marketing efforts to become the authority on answering these types of questions. Google states on the Knowledge Graph homepage that they combine and use the information that others found useful to help make the graph. Promote your content, build your brand and become the authority in your market to get involved in the Knowledge Graph.